We can truly state that fashion illustrations are a form of art. I am always excited to see how my creations will be interpreted by the creative and unprejudiced hand of an increasingly growing number of young illustrators.  

Collaborating with Fida for my Fall Winter fashion show was very exciting. At a time when we were forced to unveil our collections behind closed doors and deprived of the human warmth that makes our work special, interacting with these artists meant that a precious moment was created, even if at a distance.

Alberta Ferretti 

I am so happy to have been asked to participate in this year's FIDA competition. I have always believed in the art form known as illustration. Despite the fact that the world is so engaged in technology, for my money, nothing beats the artistry, elegance, and beauty of illustration. In recent years, because of the ongoing emphasis on technology, illustration may have been overshadowed, but thanks to the ongoing efforts of  FIDA and it's support of the art of illustration and  young illustrators worldwide, I believe we are on the precipice of a new and exciting renaissance in interest in  illustration

"Joining FIDA was such a breath of fresh air for me, getting to talk to creative like minded people who are so passionate about drawing - and specifically fashion drawing. The FIDA talks are so informative delving deep into processes, materials, medium used and subject matter - with the FIDA team working tirelessly to connect with the best in the industry.It is an incredible platform not only to present your work but to connect with peers and industry professionals. Thank you team FIDA." Victoria Beckham Fashion Design

It’s a very important for developing one’s own creativity and ideal for communicating those ideas to others. Technicians, manufacturers, buyers etc.

“Fashion illustration today is all about capturing the spirit of style with a playful
mix of traditional and digital flair. Artists are embracing the beauty of diversity, using their
creative brushstrokes to celebrate different body shapes, cultural influences, and fashion vibes.
Thanks to social media, these illustrations are like a global runway, showcasing the endless
ways people express themselves through clothing. It's a colorful, inclusive, and downright fun
celebration of fashion in all its forms! How great that the Fida Award is showcasing new talents
and encouraging them in their work and creativity.”