Alberta Ferretti

Along with launching a highly coveted and successful womenswear label, Italian designer Alberta Ferretti has overseen the growth of one of the most prominent fashion production and manufacturing companies within Italy. Founded in 1981 in collaboration with her brother Massimo, Aeffe manufactures and distributes ready-to-wear clothing for brands such as Moschino and Pollini, as well as the Alberta Ferretti range. In 1999 Aeffe bought Moschino, and in 2012, also secured the licence for Emanuel Ungaro. In a design capacity, Ferretti boasts a dedicated international following for her ultra-feminine and ethereal cocktail dresses and gowns and is regularly championed by influential, high-profile personalities in fashion editorials.


Ferretti began her career in fashion in 1968, aged 18, by opening a fashion boutique named Jolly in Cattolica, Italy. She launched her namesake label in 1974 and, having garnered a cult following through her boutique, expanded her reach to Milan in the early eighties, founding her first showroom and debuting at Milan Fashion Week. In 1984 the designer launched Ferretti Jeans Philosophy — renamed Philosophy di Alberta Ferretti in 1987 — as her first diffusion label aimed towards the youth market. The designer has since diversified into bridal through Alberta Ferretti Forever, childrenswear through Alberta Ferretti Girls and sportswear through Alberta Ferretti Tech. In 2009, the designer also introduced her first namesake fragrance.

Throughout her longstanding career, Ferretti has played a significant role in promoting Italian culture and business and has been awarded several accolades in recognition of her work, such as the Cavalieri del Lavoro by the Italian president in 1998 and a Lifetime Achievement Award in Rome in 2005. Following her work in refurbishing the four-star Palazzo Viviani hotel and a turn as the first female board member of the Italian bank Foundation of the Cassa di Risparmio di Rimini, Ferretti was also named as best female entrepreneur by Italian representatives in 1991.

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