In a time of increasing questioning of the fashion system at every level, Peter Dundas launched his lifestyle brand in unconventional style debuting with Beyonce Knowles at the 2017 Grammy Awards. Created in partnership with Evangelo Bousis around a non-season structure of timeless and seasonless capsule collections; the desire only to meet the needs of the brand’s fiercely loyal and nomadic customer.
A disruptor and an innovator, Dundas is not afraid to take risks. Uniqueness, individuality made to measure elements and retailing direct to our clientele; both through our online digital store and Travelling Dundas Flagship stores across the globe. Since the brand’s launch in April 2017, Dundas has opened multiple stores including Los Angeles, New York, Mykonos, Miami, and Dallas.
In October 2016, Peter Dundas parted ways with Roberto Cavalli after 19 months in the role. Dundas, who had served as chief designer at Cavalli from 2002 to 2005 said he saw his return in March 2015 as “a homecoming.” He then launched his own label, Dundas, which made its debut on Beyoncé at the 2017 Grammy Awards.
Born in Norway, Dundas studied at Parsons in New York. It was there that his obsession with the female body began; an obsession he would take through his design roles, with an eye for complementing the female figure with his talent for cut and pattern.
In 1992, Dundas became design assistant to Jean Paul Gaultier , where he stayed for eight years. All the while building up his experience, in 2000 Dundas moved to Lacroix, where he developed a sense for striking colours and patterns. After a stint as creative director at Emanuel Ungaro, Dundas was appointed artistic director at Emilio Pucci, owned by LVMH, in 2008, before returning to Cavalli.
During his seven-year tenure at Pucci, Dundas developed the brand’s history of glamorous, colourful and patterned collections. Focusing on nightlife as a key inspiration, Dundas took Pucci in a new, youthful direction. It was under the creative helm of Dundas that LVMH identified the label as a key future-growth vehicle, branching into new product categories such as shoes, handbags and eyewear.
In 2017, Dundas started his own namesake label with co-founder Evangelo Bousis. The looks launched exclusively with Moda Operandi in July, and were followed by a partnership with Farfetch in autumn. The label is conceived around a non-seasonal structure, released in drops to coincide with the demands of clientele.
In March 2019, Art of Elysium named Dundas the recipient of its Visionary Award for 2020, with the designer creating the decorations for its annual gala on the theme of "Heaven." The brand's D7 collection also premiered at Art of Elysium's event the year prior.