Fida© is the first global online platform to promote fashion illustration and drawing around the world, supported and partnered by some of the best brands and people in the fashion industry.
Fida was launched to support and educate artists and creatives, to embrace fashion and drawing into their practice, commercially and artistically.
The journey began with the Fashion Illustration Drawing Awards, celebrating existing and rising stars, judged by industry-leading creatives, including Cecilia Carlstedt, Laura Laine, Gill Button, Ignasi Monreal (Gucci artist), David Downton, Richard Haines and Bil Donovon, to name a few.
The FIDA awards, which happen twice a year, align with fashion show schedules around the globe, to keep in the eye line of press and industry.
Fida creates immersive and experiential experiences, from exhibitions in New York to virtual reality experiences at the V&A. Fida also has links to higher education institutes, such as Conde Nast College of Fashion, FIT, Istituto and Marangoni, where knowledge is shared and Fida now run their own educational programme. Fida has been named Official Fashion Art Partner with London Fashion Week, Fashion ScouT, and has partnered with some of the best brands and creatives:
Patrick has worked as a visiting lecturer for over a decade at the renowned Istituto Marangoni, Milan, London and Paris. Passing on knowledge to new talent, mentoring and teaching students how to navigate the commercial world of fashion.
"Collaborating with Fida for my Fall Winter 2021 fashion show was very exciting. At a time when we were forced to unveil our collections behind closed doors and deprived of the human warmth that makes our work special, interacting with these artists meant that a precious moment was created, even if at a distance."
Alberta Ferretti CEO
"I am so happy to have been asked to participate in this year's FIDA competition. I have always believed in the art form known as illustration. Despite the fact that the world is so engaged in technology, for my money, nothing beats the artistry, elegance, and beauty of illustration. In recent years, because of the ongoing emphasis on technology, illustration may have been overshadowed, but thanks to the ongoing efforts of FIDA and it's support of the art of illustration and young illustrators worldwide,"
Jeffrey Banks CFDA Award Winner
"The Nando and Elsa Peretti Foundation, guided by Elsa’s spirit, is proud to support the With Love Halston Foundation's commitment in providing fashion students with the encouragement they need to create and thrive. Just like Halston did back then, transferring his enthusiasm and discipline to Elsa at the beginning of her career as a jewellery designer. Congratulations to the talented students, graduates, amateurs and professionals, members of FIDA, for paying homage to Elsa, through their works of art, each embodying in a very personal and unique way her trailblazing vision."
Nando & Elsa Peretti Foundation
"A Fida membership offers you lots of opportunities to be seen by the industry."Ragna Von Negelein - Fashion Illustrator