Capture the Essence of Summer

Enter the Summer Fashion Art Prize 2025

Sponsored by IOAKU – The Lovechild of Paris and Stockholm*

Part of the Summer Fashion Art Festival, this international prize celebrates the creativity and vision of fashion artists and illustrators worldwide.

The Brief

We’re inviting illustrators and artists to capture the feeling of Summer — not just the look, but the atmosphere, the style, the scent, the taste. Whether your work is bold and bright, elegant and minimal, nostalgic or experimental, we want to see Summer through your creative lens.

Choose one (or more) of the following themes and bring your vision to life:

1. Summer Style

Celebrate the season’s most iconic looks. From floaty dresses and wide-brimmed hats to bold prints and Riviera glamour, interpret your favourite Spring/Summer collection or design your dream warm-weather outfit.
Think: sunlit catwalks, editorial gloss, unforgettable accessories.

2. Scent of Summer

Channel the essence of summer through fragrance. Imagine the perfect perfume campaign — bottles styled to perfection, fields of florals, or a breeze laced with citrus, coconut, or cut grass.
Think: high-fashion elegance meets olfactory memory.

3. Summer Escape

Take us somewhere unforgettable. Depict a dreamy destination styled through fashion — maybe it’s coastal chic, a sun-soaked festival, or a stylish city break. What are they wearing? Where are they going?
Think: aspirational travel through a couture lens.

4. Tastes of Summer

From gelato and spritzes to beachside seafood or picnic perfection, explore the flavours of summer through styled illustration. Capture the indulgence, the colour, and the emotion of seasonal eating.
Think: gourmet detail with a glossy editorial finish.

Ask yourself:

What would this moment look like on the cover of a luxury lifestyle magazine? In an ad campaign? As a statement poster?

Style it like high fashion - art-directed, iconic, beautifully composed. Whether it's one theme or a fusion of all four, this is your moment to bring the magic of summer to life with imagination, elegance, and flair.

Prize Package

A total prize value of €1875, including €750 in cash and exclusive Fida perks!

Cash Prizes:

• Overall Winner – €500

• Runner-up – €150

• Student Winner – €100

Plus, the Overall Winner will also receive:

• Artwork featured at Fida’s London Fashion Week Exhibition in September 2025 (worth €300)

• 2 years of Fida Project Membership (worth €825)

• Featured promotion across Fida’s digital platforms

A curated selection of shortlisted works will also be promoted online.

Summer Bonus

FREE access to the Summer Fashion Art Festival Talks (worth £15) when you enter the Prize!
Enjoy a week of inspiring talks from fashion industry leaders – July 7–11, 2025.

Member Perk:

FIDA Members receive 20% off all entry fees.

Key Info

• Deadline: Submit by 11:59pm EST, 4 July 2025

• Open to: Artists, illustrators & students worldwide

• Entry fee: From £15 (Fida Members receive 20% off)

• How to submit: Upload your work online – full details provided after signup

• Winners announced: 11 July 2025 (via social media & online)

Don’t miss your chance to shine on an international stage, be seen by industry insiders, and turn your Summer inspiration into a prize-winning moment.

Enter NOW!

* Summer Fashion Art Prize 2025 Sponsor

Fida is delighted to announce that IOAKU is the official sponsor of the Summer Fashion Arts Prize 2025.

IOAKU – The Lovechild of Paris and Stockholm*

IOAKU is a Swedish fashion jewelry brand founded by designer Fanny Ek. Inspired by the rich history of fashion, Scandinavian minimalism, and the emotional language of art, IOAKU creates bold and timeless statement pieces. Each design is more than jewelry – it’s a form of self-expression, crafted for women who move through the world with strength, style, and soul.

Image credits: Marta Ruiz & Fida Worldwide