Capture the Essence of Summer 

Enter the Summer Fashion Arts Prize 

The Summer Fashion Arts Prize 2025 is sponsored by IOAKU – The Lovechild of Paris and Stockholm.*

The Summer Fashion Arts Prize is part of the Summer Fashion Arts Festival.

The Prize fund is €750 CASH and €1125 worth of other prizes - Enter your work to be in with a chance to win!

Brief: We're inviting artists and illustrators to create an illustration that captures the feeling of Summer through at least one of the following themes:

• Summer Style: Illustrate your favourite Spring/Summer fashion collection or piece, or a look that defines your personal Summer style. Think bold colours, floaty fabrics, standout accessories, and sunshine-ready silhouettes. Capture the energy of the season through what you’d see on the runway - or wear on the Riviera.
• Scent of Summer: Illustrate Summer’s signature fragrance or scent. Think dreamy perfume bottles, blooming florals, or a nostalgic scent. You might even imagine a fashion fragrance campaign, styled to perfection.
• Summer Escape: Depict your ultimate Summer destination - through a fashion lens. Picture sun-drenched resorts, vibrant city breaks, coastal glamour, or laid-back festival chic. Who’s there? What are they wearing? How does the location influence the style?
• Tastes of Summer: Illustrate the food or drink that reminds you of Summer. A chilled spritz, fruity gelato, colourful table spread or street food moments - all styled like a fashion editorial. Merge gastronomy and glamour, creating something good enough for a cover shoot.

What would these moments look like inside a luxury lifestyle magazine?
On the cover? In an ad campaign? On a poster? Let your imagination lead - and style every detail like it belongs in the world of high fashion.

Cash Prizes! 

We’re awarding 3 cash prizes to celebrate creativity across all levels:

• Overall Winner – will receive €500
• Runner-up – will receive €150
• Student Winner – will receive €100

The Overall Winner will also receive:

• Their winning artwork featured at the Fida London Fashion Week Exhibition in London, in September 2025 (worth €300)
• Two years of Fida Project Membership (worth €825).

All winners will have their work promoted across Fida’s digital platforms as well as a selection of shortlisted artworks.

Key Info: 

Deadline: Submit your work by JULY 4TH 2025 - 11:59PM EST

Open to: Artists, illustrators and students worldwide

Entry Fee: From £15 - Members get 20% off all prices.

Submit: Upload your work online - details provided after sign up.

Winner Announcement: The winners will be announced via social media and online on the 11th July 2025.

*The Summer Fashion Arts Prize 2025 is sponsored by IOAKU – The Lovechild of Paris and Stockholm.

IOAKU is a Swedish fashion jewelry brand founded by designer Fanny Ek. Inspired by the rich history of fashion, Scandinavian minimalism, and the emotional language of art, IOAKU creates bold and timeless statement pieces. Each design is more than jewelry – it’s a form of self-expression, crafted for women who move through the world with strength, style, and soul.

• Website: www.ioaku.com

• Instagram: @ioaku

• TikTok: @ioakubyfannyek