Bohemian Romance – Anna Sui

A global call to creatives: design for one of the world’s most iconic fashion houses.

Since the very beginning, Anna Sui has celebrated the art of fashion illustration. Her campaigns, collections, and world-building have always embraced the hand-drawn, the whimsical, and the romantic. From posters and lookbooks to her iconic store interiors, illustrators have helped shape the fantastical universe of Anna Sui—a universe where fashion, art, and storytelling collide.

Now, in partnership with Mondottica and FIDA, we invite you to reimagine Anna Sui eyewear through your creative lens. This is more than a design task—it’s a chance to contribute to a living legacy of illustration within one of fashion’s most beloved brands.

The Creative Challenge

Respond to Anna Sui’s brand DNA of bohemian romance, eclectic glamour, and dreamy nostalgia. Your outcomes may take many forms:

• Design a capsule eyewear collection infused with Anna’s playful, mystical spirit

• Develop an advertising campaign that captures her romantic, storytelling aesthetic

• Illustrate an editorial that places eyewear in dreamlike, surreal settings

• Create a print or pattern design for a new collection

• Consider imaginative packaging for a launch that embodies Anna’s whimsical luxury

Brand DNA

Bohemian Romance – Anna Sui: Dreamlike, eclectic eyewear styled in whimsical, romantic scenes. Think bold florals, vintage references, eclectic layering, and mystical storytelling.

Who Should Join

Fashion designers, product designers, stylists, fashion artists, illustrators, craftspeople, and artisans—anyone with a passion for merging storytelling, artistry, and design.

Key Dates

• Start Date: September 2025

• Submission Deadline: November 2025

• Live Zoom Session: End of November 2025, with celebrated eyewear designer Sandra Battistel reviewing selected works and offering direct feedback.

Why Take Part

This is a portfolio-boosting opportunity to showcase your creativity on a global stage. With Anna Sui’s long history of collaboration with illustrators, this project opens a unique dialogue between your vision and her iconic brand. Stand out, gain industry visibility, and seize the chance for future collaboration.