Fida Worldwide Sets the Stage for Fashion Scout’s Signature Look
Fida Worldwide Leads Fashion Scout Visuals for a Third Consecutive Year
For the third season running, Fida Worldwide has taken the helm of all visual communications for Fashion Scout, London Fashion Week’s leading independent showcase for emerging designers. This ongoing collaboration cements Fida’s reputation as one of the world’s foremost platforms for fashion art, illustration, and creative direction.
Immersive Visual Storytelling
Fida’s creative team designed and produced every aspect of Fashion Scout’s visual identity for the February shows—from striking large-scale digital screen films and animated idents for the runway, to a cohesive suite of social media stories and highlight reels. The result was a seamless visual language that carried the excitement of the catwalk across every digital touchpoint.
A Global Illustration Exhibition
Beyond the runway, Fida curated a fashion illustration exhibition featuring over twenty international artists, transforming Fashion Scout’s 20-metre entranceways and VIP backstage corridors into a gallery of contemporary fashion art. Visitors and industry insiders encountered illustration on an epic scale, with original works stretching from the public entrance to the private backstage zones.
Live Drawing as Performance
Fida also introduced an interactive live-drawing experience, placing illustrators at the very heart of the shows. Artists captured the drama of the runway and the intensity of backstage moments in real time, reconnecting audiences with the craft of hand-drawn art in an age of instant digital imagery.
Championing Fashion Art and Connection
By blending high-impact design with authentic artistry, Fida continues to help creatives build relationships and gain visibility with industry insiders. This third year of collaboration confirms Fida Worldwide not only as a key visual partner for Fashion Scout, but as a global leader in fashion art and illustration—raising awareness, fostering networks, and celebrating the enduring power of drawing.
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