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Century of the Selfie Award

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The Century of the Selfie Award is for all levels of fashion illustrators/artists using all modes of image making.


Century of the Selfie

In this award, we want you to turn the camera round and focus on the self, look at the creator not the sitter. Throughout history artists have made self-portraits and, through the process, found a new meaning to image making and self-exploration. 

In your artwork you can be graphic, abstract, hyper realistic, expressionistic, unrealistic or even superficial. The work could be adventurous, looking at contemporary portraits, from avatars to emojis or digital versions. We want you to push the boundaries of how the self-portrait can be a journey of self-evaluation and modes of spiritual self-adventure.

You can use any of the following mixed media techniques: - Water colour - Pencil drawing/ Colour Pencil/ Markers/ Rubbing/ Paint/ Canvas/ Paper - Printmaking/ Screen Printing/ Litho/ Etching  - Pen & Ink - Acrylic/Oil etc... - Photo Collage - Spray - Relief - Computers  - Photocopiers/scanners

Student ID required*  for student applications - Email a copy with your submission

This award will be judged on the following:

Originality, style, mood, composition and design. The work can be commissioned, published, unpublished or a personal project. 

After payment, you will receive an email with details of the requirements and instructions for entering your images. Please provide us with a valid email address when purchasing.


Martyn Roberts - CEO Fashion scout London Fashion Week New Gen. 103k followers Instagram LFW - 519k followers 

Alwyn Hunt - Adobe. 1.4m followers. The Rookies - 63.7k followers

Silvano - Creative director Printemps. 528k followers 

Stephane Manel - Fashion Illustrator. 17.9k followers

Rosie Mcguiness - Fashion Illustrator. 37.9k followers

Caroline Tomlinson - Fashion Illustrator. 21.7k followers

Dahren Davey - Fashion illustrator. 13.8k followers

Josh Marshall - Digital Illustrator. 4.5k followers 

Xevi Sola - Artist. 18k followers 

Kate Mason - Chairwoman The Royal Society of Designers

Nadia Coolrista - 39k 

Giulia Bartolomei - Bottega Veneta (Women’s SLG Worldwide Merchandising Manager presso

Bonnie Lo: G F Smith 


Nuno Da Costa - Fashion Illustrator - 36.5k followers

Francesco Lo Iacono - 54.2k followers

Connie Lim - 60.3k followers

Joanna layla- 10.1k followers

Students applications must have ID attached to entries. 


There are 4 award categories this year:

This year, we will be selecting 1 extra winner under each category, from the student applications.

The 4 category award winners and 4 student winners will each receive prizes worth over £1000:

  • 1 year of Fida membership 
  • A feature in Fible 4

Of the 4 category winners and 4 student winners, 1 artist will go forward to become the overall winner and will receive an additional prize of £2000 cash.

Of the 4 category winners and 4 student winners, 1 artist will go forward to become the overall winner and will receive an additional prize of £250 cash.

DEADLINE: 30th April  2023 11:59pm EST USA..


Save images as Jpg or png




Artwork can be any dimensions, but maximum file size you can send is 5 MB.


Fida will notify:

  • Long listed artists on 12.05.2023 1pm US EST
  • Short listed artists on 19.05.2023 1pm US EST
  • Winning artists and Commendations on 26.05.2023 1pm US EST 
  • The awards announcement will be made live via Instagram on 26.05.23 5pm UK BST (Winners will be invited to an award ceremony in November to receive their award. If you cannot attend they will be sent to you directly).

    The winner of each category will receive over £1200 worth of Fida products (Membership for 1 year worth £350 and a feature in The Fida Fashion Illustration Bible Book worth £850) 

    Of the 4 category winners, 1 artist will go forward to become the overall winner and will receive an additional prize of £2000

     This product is non-refundable. 

    The application and notification process for the awards are as follows:

      • Once you have purchased an entry into the awards, you will be sent instructions explaining how to format and send image(s).

      • Once Fida receives your images, you will be emailed, to confirm receipt of the image(s).

      • In order that all artists can be notified at the same time, both the Longlist and Shortlist will initially be announced on the Fida website: Dates and times will be provided on the website and instagram, once agreed.

      • The Longlist and Shortlist will also, at a later date, be announced on Fida worldwide’s Instagram account.

      • The finalists and winners will be announced during a virtual event on @fidaworldwide Instagram Live. Dates and times of the live announcement will be provided on the website and on instagram, once agreed, so please make sure you follow us to receive this information (@fidaworldwide). 

      • Winners and finalists will also be added to the website, in due course, after the Live Instagram announcement.

      • You will NOT be emailed individually with results. If your name is not shown on the website, you have NOT been selected.

      • Due to the number of entries we receive, and the fact that we secure industry professionals to judge our awards, it is not possible to give individual feedback to each applicant.